The collaboration

Understanding the client and subject

The first and one of the most important steps we take before we begin designing is for our copywriters and designers to understand the client and their subject area. From developing lab equipment to neurological diseases and pharmaceuticals, our clients are involved in various areas of life sciences. Our copywriters review the client’s current website and social media content, and communicate closely with the company experts to understand their needs and aspirations for content creation. Their curiosity drives them to research thoroughly to ensure scientific accuracy, and their creativity allows them to find the right angle to help our designers create accurate and compelling designs.

All of our copywriters are scientific graduates from top European universities. They are equipped with varying academic experience, from master’s degrees to high-level postdoctoral knowledge, offering unique, in-depth, and complementary perspectives difficult to find elsewhere.

Our scientific copywriters brief our designers on what the client does, what their philosophy is, and their desired outcome (as mentioned in our previous article). Starting from the client’s needs, our designers use their creative expertise to make designs that are even better than the client imagined.

For one client we were tasked with creating a visual identity for a large biotech project. While it would have been easy to take the obvious route and make a logo directly out of the scientific elements they use, our copywriters and designers got together to brainstorm some more abstract elements and different colors to give the project a more dynamic feel, which also fits our client’s personality. When two options were presented to the client – the one they were expecting and our more novel idea – they were delighted to choose the second. The story behind the visuals made sense which they could get behind and proudly show it off.

Identifying the story and audience

Crystal clear design is driven by a good story. Every project, innovation, or breakthrough has an interesting story hidden within, regardless of its perceived complexity. Our copywriters uncover that story and put it in sharp focus for our designers to harness it to its full potential.

This process also heavily depends on the target audience of the client. Is it scientific professionals with prior knowledge, the general public, or investors? Identifying the person most likely to benefit from or purchase your product or services allows our copy team and designers to create tailored content at the right level for the right reader. With a background in and passion for science, our copywriters understand what makes a great, inspiring story that drives customer action for different audiences. From case studies showcasing your happy clients to whitepapers solving complex technical problems (and so much more), our copywriters have you covered. From colorful science infographics to sleek scientific posters, our designers adjust their style to your needs, matching your brand.

Reading, editing, and reading again

There’s no writing without reading. Every text is edited by multiple copywriters to check for spelling, clarity, and overall quality. They verify if all the essential information is present. When everyone agrees… we read it again! Then the story is communicated to the designers for them to make an eye-catching image.