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Getting monetary value out of all your R&D efforts is key to the long-term success of your business. Launching products and services seems straightforward, especially when you have a groundbreaking piece of technology in hand. Unfortunately, it takes a far greater effort than you may think to launch a product in a quick, efficient, flawless, and successful way. The article below describes one of the pitfalls you might encounter when blinded by enthusiasm to storm a market.