The journey from science to story

So, you’ve made a huge breakthrough on a project you’ve been working on forever, or found that your drug can actually treat a whole other group of people you hadn’t considered… and you want to tell the world! The only thing holding you back is that you’re not sure exactly how to do it impactfully.
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Curb Your Enthusiasm – How to avoid rushing into your business development efforts with unexpected cost consequences

Getting monetary value out of all your R&D efforts is key to the long-term success of your business. Launching products and services seems straightforward, especially when you have a groundbreaking piece of technology in hand. Unfortunately, it takes a far greater effort than you may think to launch a product in a quick, efficient, flawless, and successful way. The article below describes one of the pitfalls you might encounter when blinded by enthusiasm to storm a market.
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