Unmatched genetic solutions

  • 2020

The client

Cergentis developed the widely published Targeted Locus Amplification (TLA) technology, a next-generation sequencing (NGS) technology offering unique advantages in the implementation of precision medicine and advanced genetic engineering.

The challenge

Cergentis were planning to release products in a new application area and were looking for a way to fine-tune their branding and communication to publicize this.

Joris Schuurmans
CEO | Cergentis

"During the time I was CEO of MyCartis, Kristoff supported us in our corporate and marketing communication. I appreciated his integrity, positivity, flexibility and persistence in making things work. He was always focused on the company’s best interests both in the short and long term and was great fun to work with.”

Our expertise

After analyzing the competitive landscape, we proposed an umbrella branding system using color variations to represent the different applications. We incorporated these into website designs and assisted in the integration of HubSpot’s customer relations management (CRM) system. We revamped the corporate and investor presentations and now provide ongoing communication strategy and support.


Looking for communication support?