Breaking limits in bioanalysis

  • 2021

The client

FOx BIOSYSTEMS is a dynamic company on a mission to revolutionize the life science and pharmacological research markets with innovative real-time, label-free analysis products based on surface plasmon resonance.

The challenge

We were challenged to produce a fresh new look and corporate message, which we incorporated into a set of new communication assets, including a corporate video, new website, product brochure, presentation templates, and more. To make the most of these new assets, we incorporated them into a full communication plan, including social media, ads and SEO.

Thomas Van Elzakker

"Brainstorming with the Monkeys has really helped us to sharpen our message and update our branding. We look forward to seeing how this translates into renewed product awareness in the oncoming months and years."

Our expertise

We managed to increase awareness within 12.3% of the client’s relevant LinkedIn target audience, and a huge 92.6% of their focus group. This resulted in more traffic to their website and a bounce rate of 10% (less than 40% is considered excellent). This is a fantastic start in building awareness and generating more LinkedIn followers and qualified leads. We kicked off the launch with a 23% increase in followers over the first month.

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